You can reference some of his ideas in the exam and back them up with examples of textual analysis that you have undertaken yourself.
https://drive.google.com/a/g.qeliz.ac.uk/file/d/0B7WOt2vyC8SrLVM4ZmhVX29kTDA/view?usp=sharing
High Challenge and Extension
See if you can make links with other films, advertisements. Can Dan's ideas be applied to other texts?
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