Some very useful additional reading

Remember to skim read and pick out quotes that give an overview.

Progressive depictions of gender in advertising  http://www.theory.org.uk/mistry.htm

Tania Modeleski - Hitchcock debate http://the.hitchcock.zone/wiki/The_Women_Who_Knew_Too_Much:_Hitchcock_and_Feminist_Theory_(2005)_by_Tania_Modleski

Rise of the Female Action Hero https://books.google.co.uk/books?id=0PKSFHwhTGYC&pg=PA165&lpg=PA165&dq=rise+of+female+action+hero+%2B+bond&source=bl&ots=Z7dRpVKOy4&sig=gUF4--QykJy_Qbf7YHJDupvBSdg&hl=en&sa=X&ved=0ahUKEwiimOGAu6_LAhVDsxQKHR8qAXoQ6AEIOzAE#v=onepage&q=rise%20of%20female%20action%20hero%20%2B%20bond&f=false